McDonald’s defensive

McDonald’s Australia must have a really shitty PR company. The series of ads last year with the CEO Guy Russo whingeing into the camera about the “Supersize Me” doco were nothing short of embarrassing. The language he used to attack it (something like “if you’re silly enough to eat McDonald’s everyday of course you’ll end up sick”), his whiney tone of voice, the fact that they actually ran the ads in the first place. Now they’re running ads where they get people in the street to eat their deli rolls, then surprise them that it’s McDonald’s food (“Wow I can’t believe it’s Macca’s”, which equals “This doesn’t taste as shit as normal Macca’s food”).